| TS-A responds to growing demand for low-latency products, hires Adam Woolhouse as Head of Sales |
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| Thursday, 19 February 2009 11:19 |
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TS-Associates plc, developers of TipOff®, the market leading solution for the measurement and management of low-latency messaging solutions, has appointed Adam Woolhouse as Head of Sales. The global focus on reducing and managing latency has resulted in market participants searching out new technologies that can address their immediate issues as well as providing them with an industrial strength platform for the future. As a direct result TS-A is experiencing increasing demand for TipOff and related services. Key to Adam's appointment is his consultative approach to sales, allowing him to align individual customer’s requirements, both business and technical, to the solutions TS-A provides. Adam's role is to develop a proactive approach to winning new business, while adding value to existing client relationships and supporting the evaluations currently underway in London, New York and Tokyo. This move complements the company's recent hires in software design and development. Prior to joining to TS-A Adam held senior technical sales positions, most recently with Endace, a leading provider of high-performance packet capture technology to the financial sector. Henry Young, TS-Associates’ Director of Product Development, says, “We are excited about the timing of Adam's arrival. Over the past five years we've seen TipOff develop, in response to our clients' requirements, from a bespoke monitoring toolkit to highly resilient industrial strength appliance. Adam's objective is to realize TipOff's potential in meeting the expanding market demands for solutions in this space.” Adam says, “Companies don't buy tools because they're short of tools, they buy to meet specific business needs. TipOff's entire life cycle has been built upon the real world requirements of its clients. TS-A's ongoing investment in emerging technologies ensures that TipOff continues to outperform the technologies it monitors. It's an exciting opportunity for me to take this established, feature-rich appliance to an expanding marketplace. Our industry is looking for a standardised platform to quantify latency in the enterprise. I strongly believe that TipOff is the obvious solution for this.” About TS-Associates: As a result of its focused technology consulting and through its close partnership with customers, TS-Associates is rapidly establishing itself as the leading developer of appliance based, hardware accelerated, real time middleware monitoring, trouble shooting and analysis products. TipOff, TS-Associates’ first product using proprietary hardware acceleration technology, has been purchased by leading US and European investment banks. |
